Brightcove ending personal uploads
David Johnson November 27th, 2007
This landed in my inbox this morning:
Dear Brightcove.TV member,
Beginning December 18, 2007, we plan to end support of direct consumer uploads to Brightcove.TV. As a result, you will not be able to upload new videos to Brightcove.TV after December 17, 2007. But videos you have already uploaded to Brightcove.TV will remain available on the site and through your Brightcove.TV channel. Videos you have embedded in other sites and blogs will also continue to play.
If you have a Brightcove Platform or Network account, which means you use the Brightcove Console, then you will still have the option to promote videos on Brightcove.TV.
Brightcove.TV will continue to be a guide to great video from Brightcove media and business partners. The site will have new videos added to it daily from these partners and these videos can be saved as favorite videos in your channel.
If you work for a media company, marketer, non-profit, or business and are looking to purchase the Brightcove platform to publish and distribute video on your own site, please visit the Brightcove Products Overview section of our website.
We appreciate your interest in Brightcove and apologize for any disruption this change may cause you.
Sincerely,
The Brightcove Team
Brightcove is changing positions and refocusing to the professional market. Their rich media production toolset and platform are excellent for creating high-level experiences that blend into your own site. As a pro publisher, I like this move. It makes the things produced in brightcove more special — polished, professional and finished — than the grainy and gritty UCG tools and platforms that slap their branding all over the content.
2 Comments Add your own
1. Rocker | November 27th, 2007 at 3:28 pm
I think they just eliminated one of the main reservations big media companies had about Brightcove…or at least for me, they have.
2. Howard Owens | November 27th, 2007 at 6:08 pm
Let’s look at what’s really going on here (combine this with last week’s Business Week story about “the rise of professional video”) … YouTube owns the online video market. There isn’t even a serious #2 competitor.
YouTube owns the UGC video market.
So what can all of the competitors scrambling to be #2 do to differentiate and compete: Proclaim the end of UGC, that professionally derived content is the future, and that’s where they’re going.
It’s the only smart thing for them to do, because they have no hope of beating YT at the UGC game.
It’s really a gambit. If they’re right, one of them might emerge as a legitimate #2, if not eventually emerge as #1 (if they’re really, really right); if not, most of them will go out of business, just as they would have without the change in “thinking.”
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