A little promotional, sure, but Brightcove execs Jeremy Allaire and Adam Berrey have written a “state of the industry” report with some online video predictions for 2008. Like this one:
To date the advertising focus in the Internet TV market has been on monetizing video streams. But this focus is both shortsighted and not nearly as effective as thinking about how to monetize audience. By developing audience-centric strategies, content owners will look for new ways to blend ad formats, insertion policies, and targeting tactics across pages, short-form video clips, long-form shows, and open distribution.
