Comments on: Hearst-Argyle expands Google partnership to sales http://www.lostremote.com/2007/11/28/hearst-argyle-expands-google-partnership-to-sales/ Where TV Finds the Future Sun, 20 Jul 2008 06:41:18 +0000 http://wordpress.org/?v=2.5.1 By: Rocker http://www.lostremote.com/2007/11/28/hearst-argyle-expands-google-partnership-to-sales/#comment-601373 Rocker Fri, 30 Nov 2007 14:30:19 +0000 http://www.lostremote.com/2007/11/28/hearst-argyle-expands-google-partnership-to-sales/#comment-601373 re; the "$500 problem"...one of the things I think TV stations are going to have to get used to is figuring out how to get $500-$5000/year out of hundreds or thousands of advertisers, as opposed to an average of some number of $hundreds of thousands out of a relative handful of accounts. I don't really see that as a problem, I see it as an opportunity. But the old sales model won't work any better than the old production/distribution model. Sure it was nice to have 8-10 sales people each handling a small list....ah, waxing nostalgic again... (this is another area where newspapers have a head start, btw). re; the “$500 problem”…one of the things I think TV stations are going to have to get used to is figuring out how to get $500-$5000/year out of hundreds or thousands of advertisers, as opposed to an average of some number of $hundreds of thousands out of a relative handful of accounts. I don’t really see that as a problem, I see it as an opportunity. But the old sales model won’t work any better than the old production/distribution model. Sure it was nice to have 8-10 sales people each handling a small list….ah, waxing nostalgic again… (this is another area where newspapers have a head start, btw).

]]> By: tdc http://www.lostremote.com/2007/11/28/hearst-argyle-expands-google-partnership-to-sales/#comment-599547 tdc Thu, 29 Nov 2007 19:12:35 +0000 http://www.lostremote.com/2007/11/28/hearst-argyle-expands-google-partnership-to-sales/#comment-599547 btw- terry mackin continues to impress me; "all three screens". btw-

terry mackin continues to impress me; “all three screens”.

]]> By: tdc http://www.lostremote.com/2007/11/28/hearst-argyle-expands-google-partnership-to-sales/#comment-599540 tdc Thu, 29 Nov 2007 19:08:53 +0000 http://www.lostremote.com/2007/11/28/hearst-argyle-expands-google-partnership-to-sales/#comment-599540 i read this release yesterday and it managed to take htv shares off two consecutive days of 52 week lows. i have to ask though, with friends that use google adwords with great success spending less than $500 per month, what can a salesperson (and thereby the company) ever stand to make off this exercise? i read this release yesterday and it managed to take htv shares off two consecutive days of 52 week lows.

i have to ask though, with friends that use google adwords with great success spending less than $500 per month, what can a salesperson (and thereby the company) ever stand to make off this exercise?

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