It gets better, NFL.com to offer ‘look-ins’

Cory Bergman November 28th, 2007

Can’t watch the Cowboys-Packers game on the NFL Network? Aren’t you in luck! The NFL just announced that you can watch the game live on NFL.com. Uh, wait. Let’s go to the press release for the fine print: “Fans will get a live look at NFL Network game action at :15 and :45 past each hour and during select action in the ‘red zone’ (inside 20-yard line). The NFL Network halftime show will also be shown on NFL.com.” Called “look-ins,” this has got to be the worst way to watch a football game in the history of the sport. Oh, correction. This same hacked-up coverage will also be available on the two-inch screen of your Sprint mobile phone. Woo hoo!

And if there’s any doubt of the purpose of these, um, stupidcasts, just look to this quote from NFL SVP of Digital Media Brian Rolapp: “Our coverage complements the complete game telecast on NFL Network and will showcase everything NFL Network has to offer.”

13 Comments Add your own

  • 1. Jake  |  November 29th, 2007 at 12:09 am

    So I’m not sure what is going to be worse, the number of people that are sadly going to turn to nfl.com for these “look-ins”, or the fact that nfl.com probably won’t be able to handle the traffic.

  • 2. Jay  |  November 29th, 2007 at 6:03 am

    I’m offering a special in my neighborhood. NFL fans can “look-in” through my living room window while I watch the game for only $19.95! I’ll also be having pizza during the game. For $2.99 more you can watch me eat.

  • 3. Brink  |  November 29th, 2007 at 7:19 am

    Gotta admit, I was ready to hand NASCAR the “Worst Media Mismanagement” award until the NFL’s recent activities came to light.

  • 4. Ted  |  November 29th, 2007 at 8:12 am

    What if Dallas/Green Bay were played on Sunday at 1, opposite your local team. Or at 4 o’clock on a Sunday that Fox didn’t have a double-header? Then you’d realize that you don’t have a right to watch all 16 games every week for free.

    Think of The NFL Network’s eight regular season games as a bonus to some people (me) — not as something you had a right to that is being taken away.

  • 5. Rob  |  November 29th, 2007 at 9:14 am

    Well I for one will certainly be waiting in front of my computer for three hours a game in anticipation to get a short glimpse of a game if and when a team gets in the red zone.

    And getting the chance to watch select moments from the game twice an hour for an unspecified amount of time is brilliant! What more would an NFL fan want but the chance not to watch the whole show but maybe a minute or so every half hour or so? Maybe they’ll make us where those really cool photographer vests while we watch at home on our computers?

    Anyway, outstanding stuff NFL! You guys are leading contenders for the new Sports category of the Darwin Awards!

  • 6. Gorman  |  November 29th, 2007 at 10:32 am

    Ted, I’ve got no problem with them taking it to paid “cable.” There’s already at least one game a week on cable. If I really wanted to see all the games, I have the option of buying the satellite package.

    My problems are these:

    1) The NFL Network is only relevant for six months out of the year, but crappy all year long. Most guys I know can count on one hand the number of times they watch something on it that’s not a live game in a year. It should be on basic cable.
    2) The owners know this but still want to force cable companies, and by extension fans to pay extra. In Chicago, you can only get it if you subscribe to a separate $6.99 package.
    3) Owners then tell the fans that it’s the big bad cable companies’ fault that they can’t see a game that by luck was good and on their network.

    Eight games a year aren’t worth $6.99 a month, they’re not worth $1.99. Even if one of them has two teams that are 10-1, or 15-0. I have NFL Network through Dish Network, but only because it came with the bigger package.

  • 7. steve  |  November 29th, 2007 at 11:07 am

    Those os us in the media hate it - but we still grovel for the NFL…covering ever community/pr event…bs press conference…

    we complain but do nothing about it.

    If all the other stations in the market agreed not to cover the bs pressers and athlete/united way do gooders then the nfl may react.

    otherwise , we get what we deserve

  • 8. steve  |  November 29th, 2007 at 11:14 am

    Jay - your offer is better than the Hotel Room I have booked
    in Paris Texas - I get the game free on Cable TV and I dont have to watch you eat - Call the Hotel.

  • 9. mike Jones  |  November 29th, 2007 at 1:21 pm

    @steve: Agreed. Everyone loves to bitch about the NFL being bullies, but they have no reason not to be.

  • 10. Jeff V  |  November 29th, 2007 at 2:15 pm

    What’s worse - I GET the NFL Network on the Digital Tier of WideOpenWest Cable. But, because WOW doesn’t pay the premium for the games, they are blocked and I am subjected to endless reruns of Football in America while the game is supposed to be on.

    Can’t quite fault WOW for this though - they were one of the first to carry NFL Network. And, in a great counter against Comcast, they started carrying the Big Ten Network (another middling cable channel, I know, but I get to watch my Hawkeyes). The kicker for the Big Ten Network on WOW is that the Tier 1 football game was on expanded basic, then if you had digital cable, you could get the Tier 2 and Tier 3 games on different channels. A great move for them, I think.

  • 11. Tonto Weinstein  |  November 29th, 2007 at 6:10 pm

    I wish I could give away my NFL network to someone who wanted to watch it. Sure, the NFL gets 70 cents a month from me being on DirecTV. But c’mon, that’s 70 cents for me *never* watching the damned thing.

    Why? Why do I have to pay for something I don’t watch?

  • 12. Dan  |  November 29th, 2007 at 7:12 pm

    I’ll never understand what it is the NFL has over you guys. It’s clearly a proprietary organization that feeds off city and state money for the sole purpose of making the owners and players ridiculously rich. And they have the ability to convince supposedly intelligent individuals like yourselves into thinking it’s “YOUR” team.
    For Havens Sake. Stop kidding yourselves.
    Put your energy and intelligence into sport that’s
    useful to yourself and your community and your kids.
    Competition and athletics are important parts of life.
    But Pro Sports like the NFL are a scam.

    Dan

  • 13. Paul  |  November 30th, 2007 at 3:28 am

    Comcast here in Fresno, CA had unblocked the NFL
    Network for those people who don’t have their Sports Tier Package cause I just click on the channel and they showed the game but I don’t know if they showed the whole game cause I came in the 2nd Quarter but they showed the whole game to the end and it’s still unblocked right now but I know it might not last long.

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