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As content gets distributed in more ways, NBC and Netflix announced a deal that will bring Heroes to Netflix subscribers the day after they air on NBC. It will work the same way Netflix users can watch movies on demand. In addition to the Heroes episodes, you will also be able to watch 30 Rock, Friday Night Lights and The Office.
2 comments November 29th, 2007
This was a new experience: propping my laptop on the kitchen counter so I could watch the Cowboys-Packers game live while I cooked dinner. At first, I was suspecting (as I blogged earlier) a terrible experience. After all, NFL.com said it would only provide live “look-ins” to NFL Network’s coverage every 30 minutes or so (along with plays in the red zone), but it turned out they simulcast the entire game. Well, almost. They clipped a few plays here and there, and at one point had their sideline guy yapping about this and that while the game was underway behind him. Super annoying, but not the “stupidcast” that I called it earlier. Perhaps the NFL bowed to the overwhelming pressure from fans and threw us a bone? Anyway, during the breaks a web studio team analyzed the action, aired some replays, ran some promos and occasionally plugged IWantNFLNetwork.com. Geesh.
Oh, and I gotta give the announcers (both Collinsworth and the web team) props for calling BS on the bad calls from the refs. As an NFL production, I thought they would sugarcoat everything, but they called it straight. (Yes, Cowboy fans, those were bad calls.)
6 comments November 29th, 2007
Of course, this is highly political, given the writers strike. But the Financial Times is quoting a media buyer’s estimates that the big four networks are in line to generate $120 million this year from streaming video ads. And that number is expected to rise sharply next year. “You get 85 percent recall [with web streaming] versus single-digit recall for TV,” said Tracey Scheppach, SVP and video innovation director for Starcom.
Related: ABC reaches contract agreement with news writers
2 comments November 29th, 2007
Armed with a Nokia N95 camera and a few accessories, a handful of Reuters reporters are beginning to experiment with shooting and feeding video, snapping photos and writing up text reports on location. If you can believe it, the phone even has it’s own mini-tripod in the “mobile journalism toolkit.” While the image quality and frame rate are very good for a phone, the video needs some kind of stabilizer (or steady hands) if you ask me. (Via Cyberjournalist)
Add comment November 29th, 2007
You gotta love this. In Touch magazine is showing photos of a text message in an effort to prove that its story about Britney Spears’ pregnancy is true. Then Huffington Post shows how easy it is to fake text messages. Sigh.
Add comment November 29th, 2007
Through partnerships with Maven and ThePlatform, Gannett is forming an online video network that spans most of the group’s 150 websites. “Our biggest need has been to find ways of growing our inventory,” explains Peter Lundquist, VP, content and product development for Gannett Digital in an interview with PaidContent. “Demand for advertising on our video players is very high, but we haven’t been able to keep up with the demand from a volume standpoint. So we’ll now be able to do two things: one, by scaling the distribution and having more inventory to sell; and two, we’ll be able to do more with ad solutions beyond just pre-roll video ads, which is primarily what we’ve been doing.” Rollout is scheduled for Q2.
2 comments November 29th, 2007
