Gannett preps online video network
Cory Bergman November 29th, 2007
Through partnerships with Maven and ThePlatform, Gannett is forming an online video network that spans most of the group’s 150 websites. “Our biggest need has been to find ways of growing our inventory,” explains Peter Lundquist, VP, content and product development for Gannett Digital in an interview with PaidContent. “Demand for advertising on our video players is very high, but we haven’t been able to keep up with the demand from a volume standpoint. So we’ll now be able to do two things: one, by scaling the distribution and having more inventory to sell; and two, we’ll be able to do more with ad solutions beyond just pre-roll video ads, which is primarily what we’ve been doing.” Rollout is scheduled for Q2.
2 Comments Add your own
1. Anony Mouse | November 29th, 2007 at 10:20 am
At least they’ve gotten past their disastrous DOA deal with Roo Media. Now they might get somewhere videowise before the investors break up the company Knight-Ridder style.
2. Rocker | November 30th, 2007 at 7:23 am
What was the problem with the Roo deal?
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