Report: Networks to hit $120M in web video ads
Cory Bergman November 29th, 2007
Of course, this is highly political, given the writers strike. But the Financial Times is quoting a media buyer’s estimates that the big four networks are in line to generate $120 million this year from streaming video ads. And that number is expected to rise sharply next year. “You get 85 percent recall [with web streaming] versus single-digit recall for TV,” said Tracey Scheppach, SVP and video innovation director for Starcom.
2 Comments Add your own
1. Rocker | November 30th, 2007 at 7:22 am
Granted, the information is sketchy and proprietary, but I haven’t heard anything bandied about to suggest that the volume of video impressions on the network sites this year would have allowed for a number like $120 m. Seems very high.
2. James Simpson | December 1st, 2007 at 9:32 am
It would interest me to see the facts behind this claim. Are advertisers just shooting in the dark or is this real?
Jim Simpson
jsimpson@imediate.tv
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