Brightcove ending personal uploads
This landed in my inbox this morning: Dear Brightcove.TV member, Beginning December 18, 2007, we plan to end support of direct consumer uploads to Brightcove.TV. As a result, you will not be able to upload new videos to Brightcove.TV after December 17, 2007. But videos you have already uploaded to Brightcove.TV will remain available on [...]
NBC to use TiVo’s viewership data
NBC has become the first major broadcaster to ink a deal with TiVo to use the DVR company’s research data. The data is generated from TiVo subscribers who skip commercials and take advantage of interactive advertising opportunities. “Advertisers have been asking us to help them find new ways to make TV advertising more effective,” says [...]
Why don’t news sites link other sites?
I’m reading this NYTimes.com story about Deadline Hollywood Daily, a blog authored by LA Weekly’s Nikki Finke, which has become extremely popular since the writers’ strike. Now, there are various links inside the story, like Writers Guild of America and Disney. But click those links and you’re transported to other NYTimes.com stories about the same [...]
I want my news on Facebook
OK, smart Lost Remote friends – I have an idea, one that many of us can benefit from. I want to figure out how to put together a Facebook App that would put our latest headlines in a box on user home pages. I’m fairly certain it’s possible, but my coding isn’t up to snuff. [...]
Paper publisher: TV news is less than high-quality
How’s this for a bomb from a newspaper publisher: “If you consider television news high-quality journalism, then you’ll get what you expect.” Ouch. Roger Plothow – the publisher of the Idaho Falls Post-Register lobbed that line out to Shea Andersen of the Boise Weekly, who writes about how shrinking newspaper budgets (and by extension shrinking [...]
Have some content with your ad
I just clicked on a story at the Hollywood Reporter and was presented with quite possibly the largest normal-placement ad unit I’ve ever seen (outside of interstitials and other “special” ads). The ad measures 475X900. Amazingly, since the page is mostly clutter-free, the ad isn’t as obnoxious as it could be. Update: I just read [...]
Networks unexpectedly beat video projections
TV Week reports that the major network TV sites have met their online video advertising goals for the quarter already, and they’re scrambling to fill unsold inventory. Ad buyers, meanwhile, are pleased. “They have proven to us that it’s a hit and it works and recall is there,†said Tracey Scheppach, senior VP and video [...]
Thanks to downturn, real estate ads shifting online
Revenue reports from Gannett and McClatchy suggest that the fourth quarter is going to be a nasty one for newspapers due to the decline in the real estate market. McClatchy, for one, experienced a 29.4% drop in real estate classifieds revenue over last year. Borrell Associates predicts that online real estate advertising will outpace newspaper [...]
Need some blog design inspiration?
Then check out these 30 cool blog designs. And speaking of redesigns, CBC News’ Jonathan Dube just relaunched Cyberjournalist.net.
ABC News teams with Facebook
In Facebook’s first formal partnership with a news organization, ABC News is helping power Facebook’s politics section, complete with surveys, discussions, polling and video. ABC News’ political reporters are also on Facebook. “There are debates going on at all times within Facebook,†David Westin, the president of ABC News and a new Facebook member, said [...]
Who’s really watching HDTV?
About 21% of the U.S. population has a HDTV set, but Nielsen estimates that only 11% of the viewing universe is actually watching at least one channel in high definition. ESPN puts the numbers at 23% and 15% respectively. If you work in the business, you can only shake your head — how can someone [...]
CSS is stylin’ after iPod ad
Not cascading style sheets, silly, but CSS the band (which stands for Cansei de Ser Sexy, or “tired of being sexy.”) Their “Music is My Hot, Hot Sex” song is playing over and over again in the iPod Touch ad, and now the Brazilian band is famous. And they can thank 18-year-old Nick Haley, who [...]
Online music videos go interactive
Check out Arcade Fire’s music video for a song from Neon Bible, the band’s new album. By mousing-over and clicking, you can control the action of his hands and other objects on the screen. Rudimentary, sure, but some say this is the beginning of a new genre of music videos.
Dateline back from dead at expense of ‘Life’
The New York Times notes Dateline NBC is back on the schedule – if only for one night, to sub in for an episode of Life. Life isn’t dead according to NBC – but analysts think its future looks bleak. Peacock Productions staffers have been told to get ready to crank out three new episodes [...]
CNN prepares for Republican YouTube debate
After July’s interesting CNN YouTube debate for the Democrats, it’s time for the Republicans to answer questions from the online population. NY Times has a preview story about this Wednesday’s debate. They have already received over 3,000 videos, which will likely have them with as many as 5,000 before the debate. That’s an impressive number, [...]
The challenge of advertising in social networks
They say word-of-mouth is the holy grail for public relations and advertising, so one would think that social network sites that offer seamless access to countless hoards of connected individuals would be a marketing Eldorado (City of gold, not the car). A report by the Royal Mail and the Future Foundation said companies and brands [...]
Birth of a gadget
Wired has a neat multimedia slide show that takes us inside the industrial design process. Design consultancies start with a series of “contextual inquiries” to see what’s going on in the target consumer’s work or home environment. Identifying a need for innovation is the first step to innovation.
Google search share grows, $900 target price
Comscore has recently issued a report that shows Google making big gains in search in the past month to 58.5 percent in share, outdistancing all the other big search sites by a long shot, all of whom happen to be growing. Another Comscore report shows that Yahoo beat Google with the most unique visitors in [...]
News Corp looking to buy LinkedIn?
First of all, TechCrunch UK says “an unconfirmed rumour has reached me via a reliable source,” so take this with a grain of salt. But the thinking is News Corp. would buy the social networking site LinkedIn as a recruitment play. (LinkedIn’s best feature shows you jobs that you may be interested in from people [...]
Ratings don’t really matter for ‘Gossip Girl’
The CW show Gossip Girl isn’t doing very well in the ratings. In fact, it doesn’t even crack the top 100 shows. “I can honestly say I don’t check the ratings after the show airs,” said Josh Schwartz, the show’s founder. So why hasn’t the show been canceled? You guessed it — it’s wildly popular [...]
