ABC.com tops Nielsen survey
Cory Bergman December 4th, 2007
A survey of 1,500 adults by Nielsen discovered that 50% of the respondents say they visit ABC.com, 41% visit NBC.com, 37% CBS.com, 24% Fox.com and just 17% to YouTube. I must be missing something here — all the respondents are probably screened to see if they visit network TV sites — because the YouTube number is extremely low when you look at real traffic: YouTube beats all the network sites combined.
Meanwhile, Nielsen discovered that 56% of 18-34 year-olds use DVRs, streaming and downloads to catch up on missed TV shows, compared to 21% of viewers over 55. Duh.
5 Comments Add your own
1. discreet_chaos | December 4th, 2007 at 4:22 pm
I’m not seeing the YouTube figure in the linked article, but if I were to hazard a guess: I’d say that most YouTube stuff appeals to a younger audience, so they may not qualify as “adults” and without knowing the method, I’m not sure if either measure includes embedded clips.
IOW: Does YouTube count embeds as traffic and would an “adult” recognize an embed, as something which came from YouTube?
2. sparkles | December 5th, 2007 at 10:56 am
I don’t know why people continue to cite Nielsen. Their “surveys” never correspond with our own page view counts. I mean they are WAY off.
Makes you wonder how accurate their TV ratings really are…
3. Gorman | December 5th, 2007 at 12:09 pm
I never wondered how accurate Neilsen’s ratings are, especially in diaried markets. True story: In our market one day the longtime #1 station lost power for most of the newscast and still beat the #2 by 3:1 for that 1/2 hour that day. So yeah, Neilsen’s credibility is slightly above Alexa’s in my book.
4. tdc | December 5th, 2007 at 1:48 pm
yes, nielsen’s and alexa’s numbers only are accurate if they show YOU #1.
i happen to look at the bigger picture; if all the numbers vary so widely, can ANY be trusted?
a simple question most advertisers will eventually demand a straight answer to.
5. Gorman | December 5th, 2007 at 3:30 pm
I agree, unless they’re all running the same traffic system, configured in the same way, competing traffic numbers probably can’t be trusted.
(And no, the thought of all of those people spending the a majority of a half hour staring at static rather than flipping away to *any* other channel made me wonder if they didn’t blindly write down the call letters, which makes me question the overall accuracy.)
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