Google wants the whole advertising enchilada

David Johnson December 5th, 2007

…and a bag of chips, too. Not content to stop with buying DoubleClick and owning online advertising, Google is looking for more partners and purchases to build a one-stop for media-buying on all platforms. We all knew that’s what they wanted, but now they’re saying it openly. Tim Armstrong, Google’s president of advertising, said their toe-dipping in selling ads in print, radio and television had shown that marketers would like a joint system that lets them better manage ad inventory. The target date is five years.