Omaha.com crashes after mall shooting

so much for the argument that EVERYBODY heads FIRST to their “trusted local source”.

that and the fact local omaha advertisers spent most of their $ on folks out-of-market.

nice intuitive domain name though.

hey, what’s with the site analytics lately? it seems some are being gamed…BIGTIME.

again, this fudging of the numbers is going to end badly with everyone pointing fingers at each other.

I was so happy to see on the Am. news this evening stories of the people who lost their lives, instead of talking about the person that caused this pain and horror. This could have been prevented. His only family knew he had problems, why in the hell did he have guns. Please, what is wrong with people. Get with it, get the message. I send my prayers and love to the strangers that lost loved ones.
Carol, Cape Breton, NS. Canada.

“so much for the argument that EVERYBODY heads FIRST to their ‘trusted local source’.”

Actually, it seems they did. That’s why the site crashed.

it’s certainly NOT ib that i’m calling out on this.

it’s one of their equity investors.

actually, the point about a disgruntled employee might be better suited to describe the 3 or 4 emails i’ve gotten from people who seem to be current employees encouraging me to continue to call hearst argyle out on this.

it’s called credibility.

HERE’S “THE DETAILS”, pal.

how can 30 sites draw 18 million monthly uniques and a total of 70+ draw 2.5 million LESS???

ib cites nielsen in their numbers (good or bad counting doesn’t mean a thing, at least they are consitent)

hearst on the other hand used web trends (a company their HIRED???) to gin those numbers.

i say it hurts IB’s credibilty too though and it should be them calling them out on this… which by the emails i mentioned seems like something some there want to do, but might not be in such a good position as i.

you can verify EVER damn word of my contentions by pulling up the releases.

enough details?

i can always give you more (and probably will in the days and weeks to come).

later franklin.

it’s only “sinister” when it’s spun like it is/was.

if nielsen’s numbers are good enough for tv, why not the web?

this “simple discrepancy” has the potential of making huge waves in the advertising industry.

it’ll work well when tv side sales people say “see, you can’t trust them web numbers… stick with our crappy :30′s”.

if the industry can tolerate this canyonwide discrepancy, then it’s the industry that needs a tutorial.

first, i’m not freaking out. i do enjoy the debate, so thanks!

i do think the topic of counting will soon become a hot one.

webtrends # ‘swere 18M uniques over 30 sites (by HA’s own press release). that equates to an average of 600,000 per. hearst has only 1 top 10 market station and another in the top 20, right? the bulk are below the 100 mark, are they not?

neilsen (spelled with an E last time i looked) has an aggregate number of 15.5M over the aggregate number of 70+ sites. that’s an average of 220,000 per.

you think (or do you want people to think) that a “simple discrepancy) of 300% (YES! 300%!) is a tolerance or margin of error that the web world will live with?

i think not.

interesting post. I have a similar blog personaly so I will come back back to read again.

Have you thought about adding some videos to the article? I think it will really enhance everyone’s understanding.

The various comments here are great. It is nice to see most people genuinely read a article before commenting.

The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

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