CNET offers video widgets

Cory Bergman December 7th, 2007

Called the Open Content Platform, CNET is offering widgets for its major brands. The content is a mix of text and video (some brands offer more flexibility than others), but as TechCrunch asks, “Who will use them?” The widgets have embedded advertising, but the revenue is not shared with publishers. But CNET does offer customized partnership opportunities, from co-branding to licensing to affiliate programs.