ESPNU goes after student-generated content
Cory Bergman December 7th, 2007
In a new initiative called Campus Connection, ESPNU is teaming up with universities to solicit student content for all of its platforms: web, TV and print. The students will work with their professors and athletic departments, and they can submit play-by-play, analysis or reporting involving their own schools. “This initiative will give each participant an opportunity to gain invaluable professional experience through various ESPN multimedia services, which will shape some of the future reporters, writers and producers of the sports-media world,” said ESPNU VP and GM Burke Magnus. So far, ESPNU has partnered with 11 universities, with more on the way. Great idea.
3 Comments Add your own
1. !!! | December 7th, 2007 at 11:05 am
Can you say ‘crowd sourcing?’
2. sparkles | December 7th, 2007 at 1:43 pm
Actually, it’s call “the palestra.”
thepalestra.com
3. nofoolin' | December 9th, 2007 at 10:58 am
Great idea for filling airtime, for no cost. Taking money out of the professionals hands!–Shame, shame ESPN.
Remember,
“The audience gets–what you don’t pay for”.
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