Analyst estimates web impact of strike

Cory Bergman December 9th, 2007

Doug Anmuth, the internet analyst from Lehman Brothers, estimates that 1% of TV ad revenue (about $491 million) may shift to the web due to the writers strike. Most of that money would go to the big players, such as Yahoo, AOL and MSN. And you have to wonder if it will ever go back to TV.