NBC rings up holiday refunds

Cory Bergman December 10th, 2007

Unable to give make-goods due to tight commercial inventory, NBC is reimbursing advertisers for fourth quarter ratings shortfalls largely due to the writers strike. MediaWeek reports its “the first time in years a network has taken such a step.” The average refund is $500,000 per advertiser. The other networks, in the meantime, are offering make-goods into next year.