CNN Digital Network tops Yahoo News
Michael Gay December 13th, 2007
According to a press release from TimeWarner, Nielsen Online is now ranking the CNN Digital Network as the largest online news audience with 32.8 million unique users. We’ve been following this closely since the metrics merger with the Internet Broadcasting sites. That partnership put CNN slightly ahead of MSNBC, but hadn’t put it at the top of the list until November. The press release also says that “During November, the CNN Digital Network also retained its No. 1 position among all News and Information Category sites for total usage minutes for the fourth month in a row, ranking ahead of Internet stalwarts Wikipedia and the Weather Channel.”
CNN Digital Network Attracts Largest Audience in 11-Year History
December 13, 2007
The CNN Digital Network in November scored its largest unique audience ever in its 11-year history and – with 32.8 million unique users – bested Yahoo! News and the MSNBC Digital Network to be the top Current Events and Global News site for the month, according to Nielsen Online.
CNN.com reaffirmed its position as the leading Internet site for news and information last July with the unveiling of an intuitive, integrated Web site that puts users within a click of the global, national and local news and information they find most relevant to them. This major overhaul featuring new and innovative story-telling paradigms and live and on-demand video free of charge has lured more and more dedicated users.
The CNN Digital Network has attracted more than 30 million unique users for the last four months, with its largest audience of 32.8 million unique users coming in November. For the month, Yahoo! News had 30.9 million unique users and the MSNBC Digital Network had 29.8 million unique users, according to Nielsen.
During November, the CNN Digital Network also retained its No. 1 position among all News and Information Category sites for total usage minutes for the fourth month in a row, ranking ahead of Internet stalwarts Wikipedia and the Weather Channel.
The network also registered more than 1 billion usage minutes for the month of November, far exceeding the 857 million minutes users spent on Wikipedia.com, the 747 million minutes spent on the Weather Channel and the 728 million minutes spent on Yahoo! News. For the third month in a row, CNN Digital topped 1 billion total usage minutes and remains the only News and Information site in Nielsen Online’s records to break 1 billion minutes in a single month.
About CNN.com
CNN.com is the world’s No. 1 destination for online and wireless news, garnering the greatest audience share among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content. CNN.com’s news video offering – both live and on-demand – is unparalleled on the Web. CNN.com’s recent awards include an Edward R. Murrow award, a National Headliner award and two EPpy awards.
4 Comments Add your own
1. tdc | December 14th, 2007 at 12:25 pm
just between friends- how many sites are there rolled up in the “cnn digital network” #?
and, is nielsen or webtrends the number you should be using?
2. Ed Alder | December 14th, 2007 at 11:11 pm
Oh lord, dude, give it a rest. Or at least quit hiding behind the faux monicker.
I compete with the CNN people, and if you ever bothered to look at the original info, you’d know hw many sites were included.
As for which set of numbers should be used…well, that’s an arguement you could make about anyone.
3. tdc | December 15th, 2007 at 1:25 pm
“…give it a rest”?
i see cory just posted an ap piece calling the “simple discrepancy” issue a REAL issue.
as i said in my FIRST post on the subject- this will all end badly with everyone pointing the finger at each other.
please point yours in a different direction than my way.
mahalo.
4. tdc | December 15th, 2007 at 1:36 pm
like the man in orthopedic shoes, i stand corrected.
cory did not post the piece, but he did link to it under the “time spent on newspaper sites”.
READ IT.
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