New ‘Jackass’ movie to premiere online
Cory Bergman December 13th, 2007
In a Hollywood first, Paramount Pictures will premiere “Jackass 2.5″ on the web — and in some cases, for free. At first, the movie will sell on iTunes and Amazon’s Unbox in the $10 to $15 range. A DVD will also go on sale. Then a few days later, it will stream for free (with ads) on Joost and other partner sites. And then a month later, the flick will be available on cable and satellite VOD. Also, partner MTV Networks will use the premiere to jump-start a community at JackassWorld.com, a new site currently under construction. As the name implies, Jackass 2.5 isn’t a full sequel of Jackass 2: it will be a mix of new material and outtakes from the previous movie. And it only cost $2 million to make.
I think this is long overdue, and many movies will soon follow non-traditional tracks — especially those that are popular among the younger set. (Full disclosure: I haven’t been to a theater in two years. And only two or three times in the last five years.)
3 Comments Add your own
1. Rob | December 14th, 2007 at 9:04 am
I’m confused … you think the non-traditional path to premiering a new movie is overdue or you think that a Jackass sequel is overdue?
2. Raymond | December 14th, 2007 at 10:12 am
Actually I was wondering if forcing the prisoners at Gitmo to watch this would be considered a form of torture?
3. Charles | December 14th, 2007 at 10:47 am
Good heavens. If studios eventually release some movies online at release date, we’ll look through the history books/archives and be able to thank “Jackass 2.5″ for making it all possible.
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