Archive for December 17th, 2007
One of the gold standards for online journalism has been working on a major redesign, and a peek at the homepage of the new look is now in beta. Not only is the new site cleaner than their previous design, but the site is focused on providing customization, allowing users to move modules and set their location. Blogs also have their own widget on the new design that users can customize as well. Plus, check out the analog clock in the upper right. Turns out this is an homage to the BBC 1’s iconic time piece. Lots more on the new design is highlighted on the BBC’s Internet blog.
December 17th, 2007
A great snapshot of the current ad market for online video compiled by WebVideoReport shows the range of pricing for different sites. On the high end are the niche sites for business leaders from WSJ.com and the Wall Street Journal Digital Network, selling video ads for $90 CPM. On the other end are video ads on sites that focus on user generated content, with sites like MetaCafe asking for $10 CPM - $35 CPM. MySpace is asking for $25 CPM on their video pre-rolls. What are local sites getting for video CPMs? I know each of our markets vary, with the largest factor often being high demand on a limited inventory. (Via PaidContent)
December 17th, 2007
Co-editor of the CBSNews.com blog The Public Eye, Matthew Felling sent out an email explaining he’s blogged his last for the company. Felling explained that he’s one of the job cuts at CBSNews.com.
December 17th, 2007
West Seattle Blog is a very popular neighborhood news blog here in Seattle. And for good reason: it’s covers the neighborhood better than most newspapers could ever dream to cover it, thanks in part to a steady stream of story tips and photos submitted by users. For the last year, the blog has been clouded in mystery as its popularity grew. The authors went to great lengths to stay anonymous. But last week, Tracy Record quit her job as assistant news director of KCPQ and revealed that she and her husband are the West Seattle bloggers. (Interestingly, Tracy also used to work at ABCNews.com). With Tracy covering the news and her husband Patrick Sand taking care of sales, the two say they’re setting out to make a hyperlocal experiment become a full-time venture. So stay tuned…
December 17th, 2007
Newspapers continue their emphasis on video, and the latest effort is by Chicago Tribune Interactive with the launch of chicagolive.com. Billed as showcasing video from professionals and UGC content, the site already has a hefty collection of video, thanks to the multiple divisions of the Tribune’s TV, Cable and Interactive divisions. Interestingly, I’ve also found video from off-site linked to, including video from competitors to the Trib’s TV division. Those additions surprised me since they won’t be able to sell pre-roll ads. Still, an impressive entry into the local video vertical. (Press release after the jump.)
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