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Pricing for online video advertising

Posted by Michael Gay on December 17, 2007

A great snapshot of the current ad market for online video compiled by WebVideoReport shows the range of pricing for different sites. On the high end are the niche sites for business leaders from WSJ.com and the Wall Street Journal Digital Network, selling video ads for $90 CPM. On the other end are video ads on sites that focus on user generated content, with sites like MetaCafe asking for $10 CPM – $35 CPM. MySpace is asking for $25 CPM on their video pre-rolls. What are local sites getting for video CPMs? I know each of our markets vary, with the largest factor often being high demand on a limited inventory. (Via PaidContent)

  • tdc

    “largest factor being high demand on a limited inventory”???

    it’s becoming clear why safran left.

    good luck trying to sell the web like tv.

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