Lost Remote » There’s an ad on my YouTube

There’s an ad on my YouTube

Don Day December 18th, 2007

Lower-third snipe style ads are now appearing on some YouTube clips.

I clicked on a CBS-uploaded clip of a Frosty the Snowman promo, and immediately saw a little yellow tick mark on the timeline:

When the clip reached that point, an animated ad appeared on the clip:

After about 15 seconds, the ad folded down to this:

The new ad structure is appearing sporadically for me - mostly on channels provided by content partners.

1. Joe G. | December 18th, 2007 at 3:01 pm

FYI… I think this has been in place on YouTube for almost two months now, maybe longer.
2. Don Day | December 18th, 2007 at 4:08 pm

I guess it’s new to me!
3. discreet_chaos | December 18th, 2007 at 7:09 pm

Jim - Maybe it’s moved beyond the test phase because I haven’t really seen it in the wild. I just clicked back to the older post (linked above) and it appears to be working differently now than it did before, even though “Hairspray” has been replaced by eBay in the older clip, so it looks like they continued to test.
4. Rob | December 18th, 2007 at 7:46 pm

Heh … I got Duracell batteries … but I kind of ignored it when I realized it was Don LaFontaine doing a Michael Bay version of Frosty the Snowman promo.
5. mr.frazzlebottom | December 19th, 2007 at 9:24 pm

This was not unexpected, right? I mean, you all knew this would happen, right? Maybe you did not perceive the ads being as a “lower-third snipe,” but you must have known this was inevitable.

TV ads are creeping into shows just like this. Add creep is a steady, American process they does and will continue to creep into everything popular!

Sheesh!
6. Casey | December 24th, 2007 at 8:51 am

@mr.frazzlebottom: Dude!

I think it’s great that they have a “x” on there. You can choose not to read the ad and YouTube can tell their clients what ads aren’t working.
7. Casey | December 24th, 2007 at 8:51 am

Right?

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