Comments on: Silly study about DVRs and commercials

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By: Bogopolis

Bogopolis — Sat, 29 Dec 2007 02:21:33 +0000

(Full Disclosure: I’m not of the strict ‘newsy’ type like many of you - I simply fall under the New Media umbrella as a user/developer/onlooker/ and former quasi-member of the ‘newsy’ community.)

I don’t watch commercials - nada. My commercial watching is probably less than 1% - my family was discussing commercials at Christmas dinner but I had no ideas what they were talking about - i actually had to YouTube the commercial to find out what they were talking about.

In my opinion (humble at that) I believe that any attempt at time-shifting or trying to fix the current commercial system will not work. We’re fast-forwarding through them now - and it only ticks me off if you mess up the times on me.

It’s gotten so bad that I prefer to watch television shows on DVDs skipping the network and commercials altogether.

The only option I see that advertisers (and networks) have is to incorporate ads into the show (ala ED TV) - they’d be annoying, but it seems to be the only fool-proof way to get the consumers to look at the ads.

I use a DVR primarily to skip commercials. My brother would watch live TV on 15-20 minute delay using his DVR to skip commercials. I’m sure I’m not alone…

Also, google FireBrand for a YouTube approach to commercials…

By: Rob

Rob — Fri, 28 Dec 2007 07:44:01 +0000

The average American OVER the age of two watches more than four hours of TV a day? That’s a lot of TV (Unless you work in a TV news room), but what I’m wondering about this study is how much does the average American UNDER the age of two watch?

By: Jeremiah

Jeremiah — Fri, 28 Dec 2007 05:25:19 +0000

Here’s my pitch:

for :30, we just show a title card with the company name/logo and website.

That way the DVR skippers get one frame imprinting, and regular viewers get :30 to acquaint themselves with your logo.

Some excellent background beds for said commercial can be found in my music library…… /hint /hint

By: discreet_chaos

discreet_chaos — Thu, 27 Dec 2007 21:49:46 +0000

Have there been any studies which show what percentage of programs are recorded for later viewing, instead of simply being run through the DVR as the default and where you can use the “pause live tv” and “eh? what did he say?” features?.

To assume exponential growth in time-shifting, you have to discount that most of those to whom this ability is important haven’t already jumped on board, or that future adoptees are gong to skip commercials at a higher rate than they’re currently doing with their existing VCR.

By: FrankM

FrankM — Thu, 27 Dec 2007 20:52:38 +0000

Where’s the study that says “increasing commercial blocks and moving times and days of shows lead to the growing usage of DVRs”?

And exactly what is the impact of DVRs on PBS stations? The programming that I see has “underwriters” announced before the show and after the show. NO COMMERCIAL INTERRUPTIONS.

If networks killed the traditional 30 second spot in favor of placards with voice-overs before and after a show, maybe then 99% of viewers would see the message.

By: Dan

Dan — Thu, 27 Dec 2007 16:25:23 +0000

DVRs DO effect infomercial viewing because sampling
is less likely. People tend to set a DVR up to record
their favorites and not surf as much, the current
writers strike induced lack of new programs not
withstanding. Of course this also means new programs
of any kind are tougher to get sampled simply from viewers surfing to see what’s on. Marketers really have to cut through all the noise these days to get anyone to view a new program. So commercials aren’t the only
area to consider when talking about DVR’s impact on viewing.

Dan

By: Joe Bongloader

Joe Bongloader — Thu, 27 Dec 2007 09:39:23 +0000

Here’s where everybody’s missin’ it with the whole commercial skippin’ controversy. In my opinion, folks want their programming on auto-pilot most of the time.

I’ve just spent all day in front of a computer at work. All day dealing with my crackberry. All day checking voicemail. All day texting my opposable thumbs into useless nubs on my cell phone. Then there’s the GPS girl I talk to on the way to and from work. When can I get a break? When I plop my ass on the couch and watch some good old fashioned TV. Let that mofo run the commercials and everything ’cause I’m tired of thinkin’.

Later.

By: J$

J$ — Thu, 27 Dec 2007 06:33:26 +0000

40% skipping out of 20% of homes=8% of all homes are skipping commercials… however those 8% are watching 16% more TV than avg, so in reality it’s probably the equivalent of over 9%.

Also if you’ve skipped commercials and watch 4 hours of TV, you’ve actually watched 5 hours worth of network time.

And just because you’re “viewing” commercials doesn’t always mean you’re watching commercials.