iTunes preparing to debut movie rentals

Cory Bergman December 26th, 2007

Apple has inked a deal with News Corp. to offer 30-day video rentals on iTunes for around $2.99, reports TechCrunch. The deal is expected to be announced on January 14th at MacWorld. Sony Pictures Entertainment, Paramount and Warner Bros. are also in talks. “Another interesting part is News Corp appearing to continue to hedge its bets; on one hand it joined with NBC to launch Hulu, billed as an iTunes alternative, and yet they continue to deal with Apple directly as well,” writes Duncan Riley on TechCrunch. “Certainly from the outside its says that Apple/iTunes is still the biggest and best game in town.”