Wal-Mart bows out of movie downloads
David Johnson December 28th, 2007
Must be the last official news day of the year, because the story that leads my feeds is the yawner about Wal-Mart shutting down movie downloads less than a year after they tried to get into the business. Now, I don’t have a big pile of demographic data before me, but the gut check tells me that the Wal-Mart brand just doesn’t carry an online value proposition that could touch the love people have for Netflix or other online movie sources that carry that spunky, creative do-something-new vibe. Maybe it is just me.
1 Comment Add your own
1. Bogopolis | December 28th, 2007 at 7:05 pm
Not me David! I *always* go to WalMart.com for my twenty-something entertainment needs…
Finally, corporations are starting to realize that on-demand services are not easy to maintain and once a habit is formed, people are simply unwilling to change their pre-existing habits. In order to change, the new service *must* provide an incentive for them to move.
The saying “You snooze, you lose” is very true, surprisingly, especially in today’s digital age - although the originals still have to make their product usable from the get-go.
Corporations and startups beware: it’s a brave new world where you must make the product ‘good’ the first time around (and keep it good) - and - if it’s already existing that doesn’t mean you can just duplicate it and have the same effect as the *original*.
It is - a brave new world.
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