Finally, corporations are starting to realize that on-demand services are not easy to maintain and once a habit is formed, people are simply unwilling to change their pre-existing habits. In order to change, the new service *must* provide an incentive for them to move.

The saying “You snooze, you lose” is very true, surprisingly, especially in today’s digital age - although the originals still have to make their product usable from the get-go.

Corporations and startups beware: it’s a brave new world where you must make the product ‘good’ the first time around (and keep it good) - and - if it’s already existing that doesn’t mean you can just duplicate it and have the same effect as the *original*.

It is - a brave new world.