http://www.lostremote.com/2008/01/02/free-wsjcom-would-require-12x-the-traffic/ Where TV Finds the Future Fri, 21 Nov 2008 21:54:02 +0000 http://wordpress.org/?v=2.5.1 http://www.lostremote.com/2008/01/02/free-wsjcom-would-require-12x-the-traffic/#comment-657614 Rocker Thu, 03 Jan 2008 03:09:54 +0000 http://www.lostremote.com/2008/01/02/free-wsjcom-would-require-12x-the-traffic/#comment-657614 Lame analysis. $6 is absurdly low for this site. WSJ.com at X traffic is worth a multiple of what Yahoo Finance is worth at the same level of traffic. Plus going free opens up syndication/broader distribution options beyond direct site traffic that will expand the footprint and revenue potential, advertising and otherwise. All in all, this is eminently achievable for a company like News Corp. Lame analysis. $6 is absurdly low for this site. WSJ.com at X traffic is worth a multiple of what Yahoo Finance is worth at the same level of traffic. Plus going free opens up syndication/broader distribution options beyond direct site traffic that will expand the footprint and revenue potential, advertising and otherwise. All in all, this is eminently achievable for a company like News Corp.

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