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Weather Channel, Weather.com for sale

Posted by Cory Bergman on January 2, 2008

Wow. Landmark Communications is looking for a buyer for The Weather Channel and Weather.com, which some analysts say could fetch $5 billion. So who want a quickly-growing basic cable channel along with the top weather destination on the internet? NBCU, News Corp. and Comcast are all interested, reports NYTimes.com. Imagine, for example, the scenario of NBCU with its Weather Plus digital channels and WeatherPlus.com, etc, etc. Instant synergy. Stay tuned on this one…

  • Anonymous

    I’d imagine Time Warner would be interested in partnering The Weather Channel with CNN.

  • tdc

    will be interesting to see some analysis on what portion of that “$5B” is for the web channel.

    50%?

    not too shabby.

  • thom

    I totally agree with Anonymous. Time Warner was the first company I thought of (perhaps because of that the NYT article that talked about Bewkes possibly beefing up the Cable side of the business.)

    With the weather.com traffic rolled into the CNN digital (or whatever they are calling it these days to get around the fact that it isn’t just CNN.com’s traffic), they would be clearly dominant.

    Plus, both CNN and Weather are in Atlanta.

  • Rocker

    It’s a very desirable property…but $5B is an awful lot of money. Roughly what Dow Jones went for…so question: Is it worth as much as Dow Jones?

  • http://wtvr.com Chip Mahaney

    Bloomberg article suggests The Weather Channel is worth $3 billion and weather.com is worth an additional $2 billion.

  • tdc

    thanks to my friend “therichmondchannel” (aka chip mahaney) for the heartwarming financials.

    WOW! $2 BILLION for a lil’oldwebchannel. you can buy a pretty substantial station GROUP for that kinda scratch.

  • http://hamptonroads.com/node/448863 clickHere

    One of Landmark’s newspapers does a decent job of talking to several sources about the value of weather.com and other parts of the weather company – PilotOnline link is above

  • http://www.broadcastingcable.com/article/CA6516807.html?industryid=47171 andHere

    Broadcast and Cable also got Landmark’s CEO to talk about the web site

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