Weather Channel, Weather.com for sale
Cory Bergman January 2nd, 2008
Wow. Landmark Communications is looking for a buyer for The Weather Channel and Weather.com, which some analysts say could fetch $5 billion. So who want a quickly-growing basic cable channel along with the top weather destination on the internet? NBCU, News Corp. and Comcast are all interested, reports NYTimes.com. Imagine, for example, the scenario of NBCU with its Weather Plus digital channels and WeatherPlus.com, etc, etc. Instant synergy. Stay tuned on this one…
8 Comments Add your own
1. Anonymous | January 3rd, 2008 at 6:40 am
I’d imagine Time Warner would be interested in partnering The Weather Channel with CNN.
2. tdc | January 3rd, 2008 at 6:54 am
will be interesting to see some analysis on what portion of that “$5B” is for the web channel.
50%?
not too shabby.
3. thom | January 3rd, 2008 at 8:53 am
I totally agree with Anonymous. Time Warner was the first company I thought of (perhaps because of that the NYT article that talked about Bewkes possibly beefing up the Cable side of the business.)
With the weather.com traffic rolled into the CNN digital (or whatever they are calling it these days to get around the fact that it isn’t just CNN.com’s traffic), they would be clearly dominant.
Plus, both CNN and Weather are in Atlanta.
4. Rocker | January 3rd, 2008 at 10:16 am
It’s a very desirable property…but $5B is an awful lot of money. Roughly what Dow Jones went for…so question: Is it worth as much as Dow Jones?
5. Chip Mahaney | January 3rd, 2008 at 2:11 pm
Bloomberg article suggests The Weather Channel is worth $3 billion and weather.com is worth an additional $2 billion.
6. tdc | January 3rd, 2008 at 3:43 pm
thanks to my friend “therichmondchannel” (aka chip mahaney) for the heartwarming financials.
WOW! $2 BILLION for a lil’oldwebchannel. you can buy a pretty substantial station GROUP for that kinda scratch.
7. clickHere | January 4th, 2008 at 12:23 am
One of Landmark’s newspapers does a decent job of talking to several sources about the value of weather.com and other parts of the weather company - PilotOnline link is above
8. andHere | January 4th, 2008 at 12:26 am
Broadcast and Cable also got Landmark’s CEO to talk about the web site
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