Yahoo pushes mobile, opens for developers

Cory Bergman January 7th, 2008

In his speech at CES, Yahoo CEO Jerry Yang demonstrated a beta version of Yahoo Go 3.0, its mobile platform, which will soon include mobile widgets from third-party content providers like MTV and Facebook. But the biggest news is Yahoo is opening “Go” to third party developers, similar to Google’s earlier “Android” announcement. While Google has more developers on board, Yahoo is hoping that its greater mobile penetration will lure top programmers. “We’re committed to creating the best and richest mobile experience for all consumers,” Yang said. And similar to its web strategy, Yahoo hopes that people use “Go” as its mobile start page.