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AP Online Video Network adds local upload

Posted by Cory Bergman on January 10, 2008

As promised, the AP has rolled out new funtionality to its OVN affiliates that allows them to upload and monetize their own local video. “We’ve seen some early adopters dramatically increase stream counts by using this capability, which allows affiliates to keep all their video in one place, and which lets them sell local advertising against it,” said Bill Burke, AP’s director of online video.

http://www.thepomoblog.com Terry Heaton

However…

Local video is under a tab, so while it’s true that they’re “all in one place,” it’s the AP’s national and global vids that get preference. And who goes to a local news site these days for those kinds of vids anyway? This is not a win-win proposition.

But, of course, I could be wrong…
http://www.MelTaylorMedia.com Mel Taylor

since i occasionally worship at the altar of mr. heaton, i thought i would add this thought…..to his.

i agree. this IS NOT a big win for local publishers.

the short term upside: this certainly allows for a local media site to have a quick and easy video publishing system, as well as national sales representation.

downside: it allows the local media publisher to become lazy about dealing with video. it also allows an outsider to take a big chunk of locally directed revenue…out of the market.