Liberty Media buys BodyBuilding.com

Don Day January 10th, 2008

QVC-owning behemoth Liberty Media purchased Meridian, ID-based BodyBuilding.com this week. As, um, KTVB.COM reports - BodyBuilding.com has become the leading source for the sales of and information about nutritional supplements. The company was founded in Boise in 1999 and has since grown to a massive $100 million a year business. The site also is working on “BodySpace” — a social network based on the body building community. BodySpace already has 135,000 registered profiles and was key to Liberty Media’s purchase.