Comments on: EA unveils plans for free video game http://www.lostremote.com/2008/01/22/ea-unveils-plans-for-free-video-game/ Where TV Finds the Future Sun, 07 Sep 2008 21:19:46 +0000 http://wordpress.org/?v=2.5.1 By: Curt http://www.lostremote.com/2008/01/22/ea-unveils-plans-for-free-video-game/#comment-708577 Curt Thu, 24 Jan 2008 03:49:08 +0000 http://www.lostremote.com/2008/01/22/ea-unveils-plans-for-free-video-game/#comment-708577 From a games industry point of view (I'm at GarageGames, which is introducing an FPS called Legions through an online environment called InstantAction), this is excellent news. Well, less the in-game ads which are not our bag, but the recognition that the browser itself is becoming a platform for more and more, including games. There's a continuing integration of different electronic/communications/entertainment worlds that used to be generically separate. From a games industry point of view (I’m at GarageGames, which is introducing an FPS called Legions through an online environment called InstantAction), this is excellent news. Well, less the in-game ads which are not our bag, but the recognition that the browser itself is becoming a platform for more and more, including games. There’s a continuing integration of different electronic/communications/entertainment worlds that used to be generically separate.

]]> By: Jeremiah http://www.lostremote.com/2008/01/22/ea-unveils-plans-for-free-video-game/#comment-707903 Jeremiah Wed, 23 Jan 2008 17:11:11 +0000 http://www.lostremote.com/2008/01/22/ea-unveils-plans-for-free-video-game/#comment-707903 EA got a glimpse of the balance sheets at Blizzard (World of Warcraft) and decided they wanted some of that longer term income versus a "detonation" campaign to sell the most shiny discs in a week. The future of brands is building social communities around them. Your brand *is* your community. EA got a glimpse of the balance sheets at Blizzard (World of Warcraft) and decided they wanted some of that longer term income versus a “detonation” campaign to sell the most shiny discs in a week.

The future of brands is building social communities around them. Your brand *is* your community.

]]> By: Jordan http://www.lostremote.com/2008/01/22/ea-unveils-plans-for-free-video-game/#comment-706903 Jordan Wed, 23 Jan 2008 02:58:50 +0000 http://www.lostremote.com/2008/01/22/ea-unveils-plans-for-free-video-game/#comment-706903 Wasn't there a story that even in-game advertising, gamers still ignore them and dont remember the brands being forced at them? Wasn’t there a story that even in-game advertising, gamers still ignore them and dont remember the brands being forced at them?

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