Comments on: Study: Pre-roll ads scare away users http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/ Where TV Finds the Future Fri, 29 Aug 2008 20:20:03 +0000 http://wordpress.org/?v=2.5.1 By: Daniel http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-709644 Daniel Thu, 24 Jan 2008 17:36:17 +0000 http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-709644 That's why advertisers must keep those ads under 10 seconds... That’s why advertisers must keep those ads under 10 seconds…

]]> By: Shakir Razak http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-708556 Shakir Razak Thu, 24 Jan 2008 03:35:29 +0000 http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-708556 Hi, If you click on a video-box because you want to watch a video, and net-video-ads are normally sub-20 seconds, why would you stop the video, and even worse, go away from a whole site. The only sincere answer is that people have clicked to a page, and a video has auto-started, where the user had little intention to watch a video. The more likely sceptical answer is that the research was "flawed"! Yours kindly, Shakir Razak Hi,

If you click on a video-box because you want to watch a video, and net-video-ads are normally sub-20 seconds, why would you stop the video, and even worse, go away from a whole site.

The only sincere answer is that people have clicked to a page, and a video has auto-started, where the user had little intention to watch a video.

The more likely sceptical answer is that the research was “flawed”!

Yours kindly,

Shakir Razak

]]> By: discreet_chaos http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-706397 discreet_chaos Tue, 22 Jan 2008 19:57:22 +0000 http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-706397 My above comment is pretty poorly punctuated, but I really can't believe that more people over the age of 25 close a video when they see an ad, then actually watch it. I mean, a lot of people on this site are serving pre-rolls: Do you honestly believe that most people aren't actually watching your content? My above comment is pretty poorly punctuated, but I really can’t believe that more people over the age of 25 close a video when they see an ad, then actually watch it. I mean, a lot of people on this site are serving pre-rolls: Do you honestly believe that most people aren’t actually watching your content?

]]> By: discreet_chaos http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-706388 discreet_chaos Tue, 22 Jan 2008 19:54:02 +0000 http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-706388 I wondered about the method used to generate the statistic, so I clicked through to the people who commissioned the survey (my name). My thinking was that if it was based on actual behavior, I wondered if it was taking in account, where I click to watch a video, get a preroll and once my story was over, it auto-feeds me a preroll before the video which the site thinks I should watch. Instead, I found that the survey was done by questionaire (an actual survey), so all of the data is self-reported and once you scroll down to their second barchart, I'd say it's pretty suspect, especially since I don't know the methodology: Were they phone interviws, or people who clicked on a "Want to take a Survey" ad? I wondered about the method used to generate the statistic, so I clicked through to the people who commissioned the survey (my name).

My thinking was that if it was based on actual behavior, I wondered if it was taking in account, where I click to watch a video, get a preroll and once my story was over, it auto-feeds me a preroll before the video which the site thinks I should watch.

Instead, I found that the survey was done by questionaire (an actual survey), so all of the data is self-reported and once you scroll down to their second barchart, I’d say it’s pretty suspect, especially since I don’t know the methodology: Were they phone interviws, or people who clicked on a “Want to take a Survey” ad?

]]> By: echy http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-706232 echy Tue, 22 Jan 2008 17:35:27 +0000 http://www.lostremote.com/2008/01/22/study-pre-roll-ads-scare-away-users/#comment-706232 I bail out when I see an ad start. It is just plain annoying. My question is why does an ad have to be associated with everything? It ridiculous. I bail out when I see an ad start. It is just plain annoying. My question is why does an ad have to be associated with everything? It ridiculous.

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