Comments on: Study: Web to get little political ad money http://www.lostremote.com/2008/01/22/web-to-get-little-political-ad-money-predicts-study/ Where TV Finds the Future Fri, 21 Nov 2008 21:12:49 +0000 http://wordpress.org/?v=2.5.1 By: tdc http://www.lostremote.com/2008/01/22/web-to-get-little-political-ad-money-predicts-study/#comment-707501 tdc Wed, 23 Jan 2008 11:53:25 +0000 http://www.lostremote.com/2008/01/22/web-to-get-little-political-ad-money-predicts-study/#comment-707501 and another study says $110M. so what? they evidently don't figure in that every dollar candidates spend producing THEIR OWN web presence is a dollar spent on advertising. just because it isn't spent through an agency on old media's rules does not mean it's not real $ being spent. content is advertising. create your own. and another study says $110M.

so what?

they evidently don’t figure in that every dollar candidates spend producing THEIR OWN web presence is a dollar spent on advertising.

just because it isn’t spent through an agency on old media’s rules does not mean it’s not real $ being spent.

content is advertising.

create your own.

]]> By: Dan http://www.lostremote.com/2008/01/22/web-to-get-little-political-ad-money-predicts-study/#comment-707004 Dan Wed, 23 Jan 2008 04:41:34 +0000 http://www.lostremote.com/2008/01/22/web-to-get-little-political-ad-money-predicts-study/#comment-707004 It has to do with risk, and the unknown. Politicians are the opposite of risk takers and certainly, Washington knows little about what's really going on as far as marketing is concerned in the 21st century. So you fall back to what you know about. There is no surprise to me about this report. I am surprised that all of you "new media" types did not understand this about what was happening out there. But hey, I guess experience counts for something... mine I mean. Dan It has to do with risk, and the unknown.
Politicians are the opposite of risk takers and certainly,
Washington knows little about what’s really going on
as far as marketing is concerned in the 21st century.
So you fall back to what you know about.
There is no surprise to me about this report.

I am surprised that all of you “new media” types
did not understand this about what was happening
out there. But hey, I guess experience counts for
something… mine I mean.

Dan

]]> By: Anonymous http://www.lostremote.com/2008/01/22/web-to-get-little-political-ad-money-predicts-study/#comment-706899 Anonymous Wed, 23 Jan 2008 02:53:20 +0000 http://www.lostremote.com/2008/01/22/web-to-get-little-political-ad-money-predicts-study/#comment-706899 “But in the age of disintermediation, people go directly to candidates’ sites for information..." This statement is absurd on it's face. For one thing tusers only go to a candidate's site if they're predisposed to do so, where the purpose of advertising is to help form that intent. This perspective though is similar to what advertisers in general thought at first about web advertising..."all we have to do is build our own site and they will come". But can confirm political agency feedback that the real intent of online advertising for candidates is for fundraising, not reaching voters. They won't really know whether online advertising merits a share of the pie until they give it a fair shot, which it does not appear is going to happen this go-around. It seems to me though that the real reasons have to do with inertia built up around the traditional playbook more than any real logic. “But in the age of disintermediation, people go directly to candidates’ sites for information…” This statement is absurd on it’s face. For one thing tusers only go to a candidate’s site if they’re predisposed to do so, where the purpose of advertising is to help form that intent. This perspective though is similar to what advertisers in general thought at first about web advertising…”all we have to do is build our own site and they will come”. But can confirm political agency feedback that the real intent of online advertising for candidates is for fundraising, not reaching voters. They won’t really know whether online advertising merits a share of the pie until they give it a fair shot, which it does not appear is going to happen this go-around. It seems to me though that the real reasons have to do with inertia built up around the traditional playbook more than any real logic.

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