This always happens in these crazy rev-share deals.

Even at a modest $20 CPM (and this should be $30 - $40), he could be bringing in $500,000 a month in preroll ads. He’s missing out on $6 million in inventory. Now I imagine part of this is due to the fact that he doesn’t own the rights to the videos (not that this stopped him before), but it does not, not, not mean there is no money in online video.

There is no money in giving away your video and hoping someone else will sell it and make you rich.

I always thought it would just be a social networking thing but …..

I envision sitting on my couch serving the net on my 60 inch plasma, downloading some movies and watching right there. Will I ever need to pay my cable again?

So call someone tell me - why is everyone jumping on the bandwagon so quickly?

They will start as “Labours Of Love”, then people will see that money can be made out of them if you try, so vloggers will produce content explicitely to make money.

Those who done it as labours of love but made no money out of it will then think there’s no point in doing if others are making money, while they’re not, and new people will think there’s no point in even starting if its not going to make money.

The best of the crop that do make money will be consolidated, into networks, chasing growth and diversification, after which those authors who’ve got bored or made their money will leave, less people will be employed to produce the same quantity of work, and then……..ClearChannel Micro-Media!

Yours kindly,

Shakir Razak

They will start as “Labours Of Love”, then people will see that money can be made out of them if you try, so vloggers will produce content explicitely to make money.

Those who done it as labours of love but made no money out of it will then think there’s no point in doing if others are making money, while they’re not, and new people will think there’s no point in even starting if its not going to make money.

Yours kindly,

Shakir Razak

What does an artist do when everybody’s an artist?

I fear your insights are correct, and I fear the form they may take in the future of media. The proliferation of media producers means the cost of products falls…it becomes cheaper for national (or international) brands to advertise, and they can “patronize” content that fits their very narrow requirement band. If the only way to make money is to produce corporate-friendly content…. ya see where I’m going with this?