Comments on: Small stations best positioned for growth?

By: Jason

Jason — Mon, 28 Jan 2008 23:11:46 +0000

Cory, I agree but I think that you need an integrated solution to make it work for the station. Having a stand alone UGC application is very limiting. Stations need to have the ability to turn functionality on and off by section and type of UGC interface.

Then stations can get creative on a number of fronts on how to make it work for them. This will vary on site size, demographic profile of the site and more.

By: Cory

Cory — Mon, 28 Jan 2008 22:54:27 +0000

Yeah, it’s really disappointing that many media people — even web-savvy ones — still don’t understand that user-generated content isn’t a mass media thing, but a personal media thing.

And it’s just getting warmed up.

By: Rob

Rob — Mon, 28 Jan 2008 22:30:40 +0000

Which one has a better shot at reaching out to the masses (and monetizing their efforts)?

Gary Gannaway: User-generated content is “a fad”.

Bob Pittman (Talking about User-generated videos): “I think it’s great. Probably 99.9% of it is crap, but the rest of it is brilliant. If you have a way of editing it down to the brilliant stuff and also allowing people to discover it easily, then it can be very appealing.”

By: Dan

Dan — Mon, 28 Jan 2008 21:20:25 +0000

I started in small market TV in the 70s and no one
wants local stations to get their act together more than me. The article says some very positive things about what they are trying to do.

But I don’t get this quote:
He explains, “In our smaller markets, we’re not competing with Google or MSN”.

In what way are small market stations
not competing with Google or MSN?
This seems like an odd premise to me.
Anyone got the answer?

Dan

By: tdc

tdc — Mon, 28 Jan 2008 20:23:03 +0000

hate to be an alarmist, but it appears there is trouble in googleland.

we’ll see.

By: ?

Mon, 28 Jan 2008 20:21:58 +0000

What’s with his eyebrows? They’re freaking me out.