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Target to blogosphere: you’re irrelevant

Posted by Cory Bergman on January 28, 2008

A blog asks Target a question. Target blows it off with an email that says, “Target does not participate with nontraditional media outlets.” Then the New York Times does a story on it. Ooops.

  • Brink

    “We do not work with bloggers currently,” said a company spokeswoman, Amy von Walter, who agreed to speak with this traditional media outlet.

    “But we have made exceptions,” she said.
    —-
    Well, how’s that for having it both ways?

  • Rob

    Since “traditional” media outlets like newspapers are a dying breed Target may have to re-think their strategery.

  • Dan

    From the story it doesn’t sound like Target “gets it” yet.
    They still think of themselves as a gatekeeper.
    “we’ll decide who gets to know what and when”
    Think again Target.

    If you want people to talk about you, be a great store
    with great products and services and you will get
    talked about all over the place without you spending
    any money on traditional media, but spending it instead where it really counts, on the customer experience.

    Dan

  • http://www.jeremyborger.com/blog Jeremy Borger

    I agree that Target’s response to the blogger was wrong. But did you see what Amy Jussel’s complaint was? That a picture of a woman making a snow angel over the Target logo was inappropriate because the target bulls-eye was behind her crotch area?!

    C’MON!

    Her blog, Shaping Youth, is about the effects of marketing on children but oversensitive people like Jussel can find something inappropriate in ANYTHING. If she caught onto that picture as something sexual, I think she has some perversion issues of her own.

    Instead of dismissing her because she writes a blog, a more appropriate response from Target would have been, “You are dumb and your opinion is stupid.”

  • http://virtualeconomics.typepad.com Seamus McCauley

    Sure, but the “oops” is that they fobbed off the blogger, not that the Times happened to pick the story up. Another word for “non-traditional media outlets” is “customers”, or better yet “people”.

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