CNN.com now linking non-IB affiliates
Cory Bergman January 30th, 2008
If you look at CNN.com’s U.S. News section and inside some of the stories, you’ll see some stations among the links that are not affiliated with Internet Broadcasting. Like WABC, for example. Looks like CNN.com is broadening its linking strategy to include all CNN affiliates. (Full disclosure: I work at KING5.com, which is affiliated with CNN.com, and we were linked inside a story today.)
Adds Brink in comments below: “CNN is developing a new relationship with affils and has been making calls to web producers, soliticing their contributions. They’ll place the links to the stories they like best on CNN.com. Kinda like Fark, actually.”
12 Comments Add your own
1. Brink | January 30th, 2008 at 2:35 pm
CNN is developing a new relationship with affils and has been making calls to web producers, soliticing their contributions. They’ll place the links to the stories they like best on CNN.com. Kinda like Fark, actually.
2. Anonymous | January 30th, 2008 at 3:03 pm
Maybe CNN will create a new Florida section.
3. tdc | January 30th, 2008 at 4:34 pm
hopefully they get someone else choosing the stories who doesn’t have “their proven track record” tied to kc, detroit and wisconsin… that section has been rigged for the last several months.
YES, LAST SEVERAL MONTHS!
if i was any of the other affilates i’d be super pissed how this was handled since the start.
seems to have subsided just within the last 2 weeks though.
curious timing, eh?
4. tdc | January 30th, 2008 at 4:38 pm
btw-
congrats cory.
would it be fair to assume that nielsen’s monthly numbers for “cnn digital network” will now include over 200 locals?
that ought to get ‘em over yahoo!news once and for all… (well, at least until nielsen starts publishing how many are included in each of these ‘networks’).
5. Anonymous | January 30th, 2008 at 5:50 pm
The “Florida section” comment was a reference to Fark, which has a specific tag for stupid things occurring in Florida.
6. Rob | January 30th, 2008 at 7:15 pm
Got a call from CNN the other day … they’re creating a web assignment desk and are seeking out web contacts at all their affiliates.
The first contact was just a ‘Hey what’s your name, how do I get a hold of you’ sort of deal, but the person at the CNN mothership said they would be sending out some sort of e-mail talking about what their plans are to better connect with the affils.
7. Cory | January 30th, 2008 at 7:27 pm
tdc… CNN rolled in the IB affils (minus NBC) after they invested in IB. They won’t be rolling up affiliates outside that arrangement.
8. Cory | January 30th, 2008 at 7:29 pm
(by rolling up, I mean into Nielsen-Netratings under the CNN Digital Network)
9. tdc | January 30th, 2008 at 8:47 pm
cory, thanks for the clarification.
10. Anonymous | January 30th, 2008 at 10:00 pm
I have to second tdc’s comment about the stations that seem to be holding most of the limelight.
There are several days of the week when all you see is one station’s call letters for an entire region of the US.
Sure, some stations are good, but the “best stories win” line seems to hold more weight for certain stations rather than others.
11. Anonymous | January 31st, 2008 at 8:05 am
CNN’s pathfire still stinks compared to nbcnewschannel.com in terms of web-ready video for the locals.
12. Rex | January 31st, 2008 at 9:54 am
I love the comparison to Fark here…
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