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Who you calling a fad? A study by eMarketer projects exponential growth in the podcasting audience — from 18.5 million last year to 65 million in 2012 — along with a steady growth in revenue. “The revenue figures will bring a smile to any VC firm with investments in the sector,” writes TechCrunch. “Advertising in 2007 hit $165 million and is expected to grow to $435 million in 2012.”
2 comments February 4th, 2008
- Hearst cooking up a magazine for the Food Network
- Murdoch praises WSJ subscription model, eyes online growth
- Karl Rove joins Fox News as political commentator
- The Industry Standard returns after the bubble… but online only
Add comment February 4th, 2008
As some might expect, a record 97.5 million viewers watched the Super Bowl on Sunday. Only the “MASH” finale of ‘83, with 106 million viewers, scored a higher rating. In Boston, the Super Bowl scored a 81 percent share. In New York, the audience share was 67 percent.
Related: TiVo’s top ten commercials in the Super Bowl
3 comments February 4th, 2008
Did you see the Budweiser Super Bowl ad with the guy who can breathe fire? It instantly reminded me of another very similar series of ads for a spicy burger offered by Dairy Queen.
We embed, you decide:
5 comments February 4th, 2008
Folks in the education sector and the military will now be able to use ESPN’s online ESPN360 live video service for free, Multi Channel News notes. Right now, about 25 ISPs participate in the subscription-only site - representing about 20 million users. ESPN wants ISPs to pay them a fee for every single subscriber so that a small percentage of the user base can use the 360 service… just like with the TV networks. Fortunately, for now at least, few providers have taken the bait.
Add comment February 4th, 2008
Online users are more likely to watch TV shows online (20%) than on cable video-on-demand (14%), reveals a new survey by Solutions Research Group. Nobody would’ve guessed it five years ago, eh?
1 comment February 4th, 2008
ContentBridge’s Ken Doctor raises some great questions about what a Microsoft-Yahoo deal would mean for the newspaper consortium. “How will newspapers exercise any change-of-control clause they have in the consortium contracts?” he writes. “At least some of the players have them, giving them a bit of leverage to renegotiate with Microsoft/Yahoo and/or Google.” Adds Alan Mutter, “With far bigger lines of business and more momentous issues at stake for Yahoo and a potential acquirer, it is not hard to imagine how the newspaper project could be overlooked, sidetracked, or, in the worst case, scuttled. Consequently, publishers would be well advised not to put all their eggs in Yahoo’s basket.”
Add comment February 4th, 2008
Google CEO Eric Schmidt called Yahoo CEO Jerry Yang “to offer his company’s help in any effort to thwart Microsoft Corp.’s unsolicited $44.6 billion bid for Yahoo,” reports the WSJ. Google has been outspoken that a Microsoft-Yahoo deal “raises troubling questions.” Meanwhile, Microsoft CEO Steve Ballmer spoke to a group of analysts today and said the acquisition would help competition, not hurt it. “Google’s clearly got a dominant position. They’ve got about 75 percent of paid search worldwide,” Ballmer said. “We think this enhances competition. Anything else would be less good from that perspective.” (First link WSJ sub. req.)
1 comment February 4th, 2008
Due in large part to the close game. But Akamai expects today will be a big day as people go back and watch their favorite commercials.
Update: The one exception of the day was… the GoDaddy.com spot. According to Akamai, the spike reached 1.259 million visitors per minute and was one of Akamai’s largest in the past three years.
1 comment February 4th, 2008
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