Podcasts growing in traffic, revenue
Cory Bergman February 4th, 2008
Who you calling a fad? A study by eMarketer projects exponential growth in the podcasting audience — from 18.5 million last year to 65 million in 2012 — along with a steady growth in revenue. “The revenue figures will bring a smile to any VC firm with investments in the sector,” writes TechCrunch. “Advertising in 2007 hit $165 million and is expected to grow to $435 million in 2012.”
2 Comments Add your own
1. Renee | February 5th, 2008 at 8:24 am
wow! I’m sure everyone expects growth but those numbers are insane. VC firms who don’t have investments in that sector are on the hunt now, I’m sure.
2. nate | February 5th, 2008 at 10:41 am
I canceled my print subscription to the Wall Street Journal yesterday, largely because I prefer their website, but also because of their daily “WSJ This Morning” podcast via iTunes.
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