CBS to debut location-based mobile ads

Cory Bergman February 7th, 2008

CBS has teamed up with Loopt to serve mobile ads tailored to a specific user’s location and the time of day. So if you’re near a restaurant during happy hour, it could serve an ad to that effect. “Location-based advertising is the sweet spot in mobile marketing,” CBS Mobile executive vice president Cyriac Roeding said in a statement. “We are thrilled for CBS to be the first media company in the country to help our clients realize highly relevant yet nonintrusive mobile ads using location-based technology.” The technology will power ads across CBS’ news and sports WAP sites.