CBSSports.com teams with Facebook for brackets

Cory Bergman February 8th, 2008

Facebook has launched a co-branded NCAA March Madness brackets application that ties into CBSSports.com (see it at Facebook.com/brackets). During the tournament, Facebook users will see links to CBSSports.com’s extremely popular live coverage of the event. Last year, March Madness on Demand on CBSSports.com served up millions of streams and attracted $9 million in advertising. A little prediction: this Facebook application will be very popular. Last year, 2.6 million Facebook users participated in a similar brackets tournament. (Thanks, Allen for the tip!)