Hearst invests in TurnHere

Cory Bergman February 10th, 2008

Hearst Interactive Media and Venrock have invested $7.5 million in first-round funding in TurnHere, a company that produces online video clips for companies like CitySearch and Discovery. Explains Beet.tv, “TurnHere has organized a network of some 3000 independent videographers from around the globe who are creating about 400 videos a month in travel, real estate, publishing, financial services and retail. In addition to creating videos, TurnHere is syndicating content on YouTube and other channels.” In other words, TurnHere is light-years ahead of most TV operations in producing low-cost online advertorial video. Watch an interview with TurnHere’s founder here.