Archive for February 12th, 2008
Yahoo confirmed today that it bought Maven Networks, a technology company that powers video distribution for more than 30 major media companies, including Fox News, Sony BMG, CBS Sports, Hearst, Gannett and Scripps Networks. “Video is projected to be the fastest growing segment of the online ad market, and Maven will significantly help advance Yahoo’s strategy, expanding the video opportunity for publishers and increasing the efficiency and effectiveness for advertisers. This is a big win for publishers, advertisers, consumers and for Yahoo!,” said Yahoo’s Hilary Schneider.
Press release follows below…
Read the full post February 12th, 2008
When CBS canceled Jericho in May of last year, angry fans sent the network 40,000 pounds of nuts (after the main character in the show, who uses the term “nuts!” frequently). The nut campaign originated from Shaun Daily of BlogTalkRadio.com. “I meant for people to send the little packets of peanuts that they have on the airlines,” he said, “but then it just blew up.” So tonight, the show is back from the dead. “‘Jericho’ was on the crest of what the Internet has come to show us is that you have an audience, the use of viral campaigns and how effective they are,” says CBS Entertainment president Nina Tassler. Wanna catch up on the show before tonight’s return? CBS.com is streaming all of season one’s episodes here.
Related: Did a WetPaint Wiki bring ‘Jericho’ back from the grave?
February 12th, 2008
There was a little buzz in the online newspaper world a few weeks back when interactive vice presidents from Belo, Wes Jackson, and Scripps, Bob Benz, announced they were resigning their positions for new challenges. Those challenges are now public in the form of Maroon Ventures, where Jackson and Benz will be joining founding partners Chris Tippie and Charity Huff, both of whom previously hailed from the local SEO firm WebVisible. Deeply involved in the Yahoo newspaper consortium, Maroon will be working with media companies and emerging technologies to develop new businesses in the local space. Press release follows after the jump….
Read the full post February 12th, 2008
