4 Comments Add your own

• 1. discreet_chaos  |  February 13th, 2008 at 6:17 pm

  I don’t subscribe to the Journal, so I can’t read the full story, but I’d venture to guess that people tend to watch shows and not networks.

  CBS & ABC has all of their flagship programs online (Grey’s, Desperate, CSI, etc), while NBC doesn’t have any of their “big names” (L&O, ER) and they really only have “The Office” and “30 Rock”, both of which has been burned-up for a while, plus all of their offerings are also available on Hulu.

• 2. !!!  |  February 14th, 2008 at 11:09 am

  Perhaps the website ‘loyalty’ can be explained as the antithesis of channel surfing. Once you get into a net’s sight, it might just be easier to poke around and be satisfied with multiple offerings. You would think that driving a viewer to a particular site would be through the strength of a single desired show and not the overall gleam on the brand. Any thoughts?

• 3. tdc  |  February 14th, 2008 at 11:25 am

  this ‘loyalty’ thing might work to the disadvantage to locals- if you watch them on tv, fine you’ll gravitate toward them online.

  but if you’re loyal to ‘the competition’ it will be just as tough making a user convert online as it is on tv .maybe they don’t like something about your tv anchor’s hair or your graphics, they’ll make the subliminal connection when going online too.

  if you think i’m kidding pull up the graphs of station’s web numbers in your market, do they track their tv rankings?

• 4. Every Internet Game - Online Games  |  February 15th, 2008 at 4:31 am

  i am a channel surfer
  simply watch the channel with the better shows

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