Comments on: Online video viewing habits for men, women

By: Every Internet Game - Online Games

Every Internet Game - Online Games — Fri, 15 Feb 2008 11:31:09 +0000

i am a channel surfer
simply watch the channel with the better shows

By: tdc

tdc — Thu, 14 Feb 2008 18:25:22 +0000

this ‘loyalty’ thing might work to the disadvantage to locals- if you watch them on tv, fine you’ll gravitate toward them online.

but if you’re loyal to ‘the competition’ it will be just as tough making a user convert online as it is on tv .maybe they don’t like something about your tv anchor’s hair or your graphics, they’ll make the subliminal connection when going online too.

if you think i’m kidding pull up the graphs of station’s web numbers in your market, do they track their tv rankings?

By: !!!

!!! — Thu, 14 Feb 2008 18:09:43 +0000

Perhaps the website ‘loyalty’ can be explained as the antithesis of channel surfing. Once you get into a net’s sight, it might just be easier to poke around and be satisfied with multiple offerings. You would think that driving a viewer to a particular site would be through the strength of a single desired show and not the overall gleam on the brand. Any thoughts?

By: discreet_chaos

discreet_chaos — Thu, 14 Feb 2008 01:17:17 +0000

I don’t subscribe to the Journal, so I can’t read the full story, but I’d venture to guess that people tend to watch shows and not networks.

CBS & ABC has all of their flagship programs online (Grey’s, Desperate, CSI, etc), while NBC doesn’t have any of their “big names” (L&O, ER) and they really only have “The Office” and “30 Rock”, both of which has been burned-up for a while, plus all of their offerings are also available on Hulu.