Did newspaper sites really have ‘banner year?’
Cory Bergman February 15th, 2008
The NAA put out a press release calling 2007 a “banner year” for newspaper sites, so WSJ blogger Carl Bailik called up Nielsen-Netratings to see if newspapers really had increased their audience share over the last year. Sure enough, from 2004 to 2007, newspapers grew their online share by 38%. But the revenue numbers tells a different story: newspaper sites had a 44.1% share of local online dollars in 2004 but just 26.9% in 2007, reports Borrell. (The big gainer, of course, is the pure plays. TV sites in 2007 had a 9.5% share.) This, folks, is the reason why newspapers have a long ways to go before they figure out a sustainable revenue/cost model going foward.
6 Comments Add your own
1. Anonymous | February 15th, 2008 at 10:13 am
I think newspaper sites could do well to get some inspiration from The Huffington Post in how to present multiple news sections in a compelling way online.
2. tdc | February 15th, 2008 at 11:41 am
not to highjack this thread…
is that a current ib affiliate featured on livenewscameras(dotcom)???
3. Jordan | February 15th, 2008 at 1:03 pm
I dont think so…
4. tdc | February 15th, 2008 at 1:19 pm
that’s ‘news’ to me; i thought ClickOnDetroit was an ib affiliate.
5. Don Day | February 15th, 2008 at 9:29 pm
I’m just happy to say I no longer own stock in a newspaper company…
6. Z | February 17th, 2008 at 8:24 pm
ConD is indeed an IB station.
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