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That’s what NY Times’ Charles McGrath asked in a story posted back on February 17th, and the fallout is fierce. Readers posted hundreds of comments on NYTimes.com, and PBS says it has received 5,000 comments since Jim Lehrer mentioned the story on the air on Monday. After all, PBS viewers are a loyal bunch.
20 comments February 21st, 2008
YouTube has been experimenting with overlay ads — lower-third graphics and text that appear at certain points in clips — and now Google says it will expand the program to Revver, Blip.tv, Brightcove, and 17 other partner sites. “This allows us to become a one-stop shop for people interested in in-video advertising,” said Christian Oestlien, a Google product manager.
Add comment February 21st, 2008
TVNewsday has a great write-up explaining the challenges facing IB, WorldNow and other web service providers as TV stations demand more flexibility and faster product development online. “The days of having a [one-size-fits-all] business partner for the web are over,” says Brian Buchwald of NBC’s Local Media Division. “Web strategies will develop less around these platforms and more around individual best-of-breed applications based on what providers can bring to market.”
8 comments February 21st, 2008
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