Google expanding overlay video ads

Cory Bergman February 21st, 2008

YouTube has been experimenting with overlay ads — lower-third graphics and text that appear at certain points in clips — and now Google says it will expand the program to Revver, Blip.tv, Brightcove, and 17 other partner sites. “This allows us to become a one-stop shop for people interested in in-video advertising,” said Christian Oestlien, a Google product manager.