Broadcasters dodge FCC DTV bullet

The FCC was planning to require broadcasters to air a rigid, frequent schedule of PSAs promoting the upcoming shift to digital television (which happens February 17th of next year). But fortunately for broadcasters, the FCC is moving to a more flexible proposal that’s backed by the NAB. (By the way, have you seen the FCC’s DTV site? It looks like it was built back in 1997.)

Adds Safran in comments: “The switchover is an absolute disaster in the making. When I mention it to relatives, they have NO IDEA it is coming. They think I’m kidding. They can’t believe their TVs won’t work. Meantime, the PSAs smack more of ass-covering than they do of education, the FCC’s DTV site, as Cory points out, is an amateurish joke and the locals are going to get absolutely flooded with calls on changeover day.”

8 comments February 23rd, 2008