Broadcasting & Cable, Variety up for sale

Cory Bergman February 24th, 2008

Publishing company Reed Elsevier is putting Reed Business Information, a collection of 400 trade publications, up for sale in an effort to reduce its exposure “to advertising markets and cyclicality.” Broadcasting & Cable, Multichannel News and Variety are among the publications. PaidContent, which has redefined the trade publication model online, quotes a “top contender” in a possible bid for the Reed Business as saying, “they are a year late selling, in my opinion.” Much of Reed Business’ revenue originates from recruitment advertising, which as you know, has migrated online.