KYPost.com working out of WCPO
Cory Bergman February 24th, 2008
The print edition of the Kentucky Post pulled the plug at the end of the year, and KYPost.com continued on with a much smaller staff. And in an interesting twist, KYPost.com moved into WCPO-TV’s newsroom, as both are owned by Scripps. Reports Broadcasting & Cable’s Michael Malone: “With the newspaper industry across America under siege, some believe partnerships such as KYPost.com/WCPO could become a common model as media companies contemplate pulling the plug on their papers. Even failing papers still have readers, says Gordon Borrell, CEO of media research firm Borrell Associates, so ‘why not cut out costs, such as ink and delivery, and transfer [content] online? Maybe it can work in other markets, and 2 + 2 can add up to more than 4.’” Interesting, eh?
KYPost.com on the left. The higher-trafficked WCPO.com on the right.
2 Comments Add your own
1. Will Hawkins | February 25th, 2008 at 12:52 pm
“Even failing papers still have readers”
But are those readers likely to make the switch to the web? I know that my parents are devoted readers of the paper but they are highly unlikely to grab the news from kypost.com (cincinnati.com) if they stop getting the paper each day.
Will
2. Don Day | February 25th, 2008 at 3:04 pm
Gotta love any market where the newspaper site gets beat by the TV site. I know I do!
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